Studio Lutalica Edinburgh

ABOUT

When founder Giuliano Levato came to us with plans for a quarterly celebrating unheard voices in theatre + dance, we knew this needed to feel radical—not stuffy. The original digital branding didn't translate to print, so we rebuilt it from scratch: new typography, a punchy colour palette, and custom page-by-page layouts that flex with each article (because grassroots publications deserve design that works as hard as they do).

The result? A 96-page indie mag that's equal parts political + joyful, distributed free across London's theatres, bookshops, gyms + community hubs. It's design as infrastructure—giving People of Theatre the professional edge they need to attract advertisers, grow their readership, + keep challenging who gets a seat at the table.

MADEIT CREDITS

Branding + Editorial Design for People of Theatre Magazine

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