ABOUT

Approach
Studio Lutalica is a feminist design studio. We build bold, community-first work with social justice and accessibility in mind — so it looks alive, but still works properly.
Project
Andy For Pride is an LGBTQ-owned Pride brand. They needed a Shopify site that could hold values and celebration at the same time: queer joy without chaos, and an experience that stays easy to shop on any device.
What we did
• Designed and built a Shopify storefront with layered, parade-energy visuals
• Created a clear, responsive layout so browsing and buying stays straightforward
• Built a reusable graphic system (stickers, masks, badges, frames) across the site
• Added playful interactions (hover states, motion elements) without making it overwhelming
• Designed social templates using the same motifs for fast, consistent posting
Result
A joyful, unmistakably queer online shop that feels community-coded and confident — with the structure and clarity to support sales, capacity, and consistent storytelling.