ABOUT

#### Approach

Studio Lutalica is an intersectional feminist design agency. We use social justice-led, accessibility-first thinking to shape brands that are set to achieve under-represented founder goals.

#### Project

Day Stack is a list-making app for neurodiverse users, including people with ADHD and autism. The aim was a supportive identity that avoids visual overwhelm.

#### What we did

- Accessibility-led brand identity shaped by research
- Minimal plant mark to signal slow, steady growth
- Soft, welcoming palette for a calmer feel
- Type choices focused on legibility (Atkinson Hyperlegible + Lexie Readable)
- Careful attention to contrast, hierarchy, and icon clarity

#### Result

A warm, practical identity built for real usability — inclusive by design, not by statement.