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BLUP join forces with Nike to release the visuals for the new official Chelsea FC kit.

Last week we witnessed the launch of the new visual campaign for the current Premier League champions Chelsea FC 2017/18 kit launch with Nike.

Working in partnership with Nike Football we looked to create a bold and vibrant range of images that includes a modern take on the player’s career history and cultural references of the great city of London.


Creative director and founder Dines says:
“We wanted to take the design remix back to our original image mashup style. The Chelsea home shirt carries a minimalist aesthetic so we really wanted give these pieces the trademark Studio BLUP energy to get the worldwide fans excited about the new Chelsea kit."