ABOUT

Urbanbubble is a long-standing client partner, with whom we’ve built a close and collaborative relationship over time.

We support Urbanbubble across a full-service remit spanning brand, digital and marketing, working as an extension of their team and integrating closely with their marketing and people teams, and senior stakeholders to provide ongoing strategic and creative support.

Our work has included the design of their website (the focus on this case study) and employer brand identity, alongside a wide range of supporting materials, from pitch decks and internal communications to merchandise and podcast branding, ensuring a cohesive and recognisable presence both internally and externally.

The website is primarily focused on a B2B audience of developers and asset owners looking for a trusted property management partner. These users need to quickly understand Urbanbubble’s offer, experience and operational capabilities, as well as their approach to building and managing strong resident communities as a key part of their service.

At the same time, Urbanbubble also engages directly with residents and prospective tenants, and our wider work ensures the brand remains consistent, clear and engaging across both audiences.

We designed and developed a streamlined, B2B-focused website that immediately repositioned Urbanbubble as a credible, experienced property management company.

Our approach focused on a more considered content hierarchy based on what would engage their target audience and increase enquiries. Therefore, we highlighted key areas such as their property portfolio, resident testimonials and core messaging around “nurturing thriving communities”, making their proposition clearer and more compelling.

We also integrated interactive elements and subtle motion, including animated scrolling, alongside a clean and adaptable design system to elevate the user experience and create a more engaging, modern feel while maintaining usability and performance.

The result is a website that more accurately reflects Urbanbubble’s growth and capabilities, supports ongoing business development, and provides a strong digital foundation for the next phase of the brand.