ABOUT

We partnered with Love Holidays across for a series of digital campaigns that centered around strategy, website design and bespoke illustration.

Our role was to create flexible, seasonal creative that could support performance marketing while keeping the brand visually distinctive. Working closely with their internal teams and PR agency, we developed campaign concepts and digital experiences designed to drive engagement and bookings at key travel moments throughout the year.

Love Holidays were met with a huge challenge midway through our campaign cycle. COVID disrupted the travel industry entirely, with major restrictions and no-fly periods for a sustained length of time.

Therefore Love Holidays needed to find a way to stay relevant, maintain brand presence and engage their audience base, whilst being socially responsible (not encouraging unsafe travel etc.) during this time. We needed to ensure we preserve long-term trust whilst navigating a highly uncertain and sensitive period.

During COVID it was clear that people were spending more time online, so we decided to pivot the creative direction towards the idea of “safe escapism” — offering inspiration without promoting immediate travel. The result was a campaign called 'World on your doorstep', an illustrated and highly interactive, map-led web experience that reframed UK destinations through the lens of international travel.

Using playful, travel-poster-inspired illustration, we reimagined familiar UK locations as inspirational “abroad-style” escapes, helping audiences rediscover local places with fresh perspective. We found famous location names such as 'California' and 'New York', that actually exist as lesser-known places in England, and allowed users to learn about these places.

The experience was designed to feel light, optimistic, and culturally aware, giving people something enjoyable to explore while subtly reinforcing future travel intent.

Due to the success of this campaign, we continued to work with Love Holidays on future campaigns such as 'Once Famous' showcasing locations across the globe that used to be famous and are now overlooked, as well as a 'Baby Names' campaign highlighting holiday spots that resemble children's names. Each campaign had it's own distinct style, bespoke design and illustration, and custom development to ensure each digital experience was completely unique.

The campaign gained strong press pickup across national outlets and tabloids, helping Love Holidays stay visible during an incredibly difficult period for the industry.

It maintained brand relevance without feeling tone-deaf, generated a large amount of traffic and reinforced trust with their audiences.

At a time when many travel brands went quiet, our work with Love Holidays demonstrated how thoughtful, well-timed creative could keep momentum and audience engagement alive.