About me

I am an award winning multi-disciplined Creative Director with over 15 years of London agency experience in AKQA, TBWA, JWT and McCann. I've worked for some of the world's most fun and engaging brands including Adidas, Audi, Carlsberg, Diet Coke, HSBC, Microsoft, New Balance, Nike, Philips, Puma, Sega, Shell and Unicef. I've produced smart, fresh and unexpected work in virtually every client category and across every marketing channel or platform and have over 20 industry awards to show for it, including Cannes Lions & D&AD. I always aim to make work that moves the target audience to laugh, cry or change their behaviour in some form.

I consider myself to be more of an art director/copywriter hybrid, with strong strategic understanding. I've always been a hard working, passionate hands-on creative obsessed by effectiveness, crafting and insight. I love emerging technology and I'm excited by the massive changes happening in our industry.

Specialties: Strategic Creative Development, Creative Department Management, Integrated Brand Development, User Experience, User Interface Design, Mobile, Social Media Marketing, Digital Strategy and Corporate Identity.

I have experience of leading, managing and mentoring Creative departments - both conceptual and production teams, so I know how to get good work out of people. I believe diversity and collaboration breeds creativity. I have an astute commercial mindset combined with excellent client-facing and presentation skills. I have a career pitch win rate of 65%. I've also been a jury member for both Campaign BIG and CIPD awards.