ABOUT

The client wanted their new identity to reflect nature and show how the organisation links with other groups. The use of chain links and the organic look of the icon were chosen to best demonstrate this.
This is an umbrella organisation and later on the name would become Link, so the Link logo and lettering would remain and the other text would go.
It’s a strong image which will deliver continuity to the company throughout the name change, but it’s abstract enough to not tie them to specific activities before looking at another brand change.