ABOUT

When this project was briefed, it's main theme was that of a fresh look instead of the staid look of the past. The client wanted to attract more members and interested parties from a younger generation to help/become involved in the Institutes work. The focus was to be on crisp clean typography and eye catching graphic elements. Used intenational press footage supplied and news items generated over the course of the project for the graphic elements and kept to the brand guidelines specifically the colours.
After this project I was approached by the design agency to produce a rebrand and guidelines. The following year the agency was approached to produce the next years Annual Reports.