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Plan, create and execute Dell EMC’s Partner Conference 2018, the flagship partner conference event for 2,200 attendees from Dell EMC and representatives from their channel partner community and strategic partners.

Alongside a full event production, we took the branding to the next level and tied the main plenary into the local area. We took the initial ‘ROAR’ branding and adapted it from a safari theme to the ‘ROAR’ of the ocean, tying us into the local area where the event was based in Vilamoura, Portugal.

I specially designed and produced custom content for a large 8x4.5m LED wall with stunning 7.1 surround sound and smells of the ocean pumped in to the room to make this a truely immersive plenary experience.