ABOUT

Following an immensely successful series of sponsorship video stings for Mizuno, I was then asked to raise the profile of the iconic sports brand with a short film that showcased their dedication to producing specialist netball shoes.

The video featured comparisons between specialist netball shoes and regular trainers, illustrating the core product benefits in a clear and engaging way.

It was distributed via social channels such as Facebook
and Twitter, so thought had to be given to the video’s aspect ratio, first few seconds and the possibility that the video would be watched without sound.

This video went live on Thursday 24th 2017, through Mizuno and Netball UKs Facebook page, and within 24hrs we had 20k views!

After the first weekend it was up to 90K views,
202 shares, 49 comments.

It currently stands at over 1 million views.