ABOUT

Originally a pitch win, taking the Malibu account out of Droga5 NY, the global client set us one of the most challenging briefs of my career: take a dated 80s spirit brand, consumed almost exclusively by young girls and make it 'cool' to both genders in all their youth markets around the world. Within 2 years, the campaign we created put Malibu in the 3rd best-selling rum spot in the U.S, just behind Bacardi and Captain Morgan, both of whom outspent our client many times over.