ABOUT

Sooner Than You Think is a Bloomberg event franchise, focusing on the areas and trends that are on the cusp of revolutionizing business, technology and the world around us. The first event of the series kicked off the opening of New York's new Cornell Tech campus, situated on Roosevelt Island. Speakers included IBM's CEO and President Ginni Rommety, Blue Apron's Matthew B. Salzberg, Verizon's CEO Lowell C. McAdam, Google's CIO Ben Fried and Bloomberg's own CEO Michael R. Bloomberg.

Bloomberg's Marketing Studio was in charge of developing the identity, that needed to work across marketing assets, the branding at Cornell Tech's campus and social media.