Stuart Radford
Creative Director
ABOUT
London Symphony Orchestra's 2022-2023 season will be Sir Simon Rattle’s last at the orchestra. Since he joined, each season’s film has been a unique animation that tracks his conducting, captured by motion data. The campaign pays tribute to the conductor's artistry with an idea that draws a parallel between music and art: The Master Conductor. Rattle’s gestures create an expressive art piece, painterly in texture with a sculptural physicality. The piece builds following his every move until the crescendo, when the sculpture dramatically drops to the floor – symbolising the end of an era.
MADEIT CREDITS
-

London Symphony OrchestraClient
-

Ari WeinkleDigital Artist -

Fiona DinsdaleHead of Marketing -

George BradshawDesign Director -

Kims MihailovsDesigner -

Lindsay BottAccount Manager -

Sir Simon RattleDirector of Music -

Suzanne NealClient Director -

SuperunionDesign Agency -

Stuart RadfordExecutive Creative Director -

D&AD