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Imagine that you’re blind, but you have the opportunity to undergo surgery to restore your vision. Although more than 39 million people worldwide are candidates for this surgery, many simply can’t afford it. That’s why Orbis, a nonprofit organization that works to prevent and treat blindness, started the “Don’t Look Away” campaign. Visitors to the campaign site watch a video through the eyes of a child who has just had the life-changing surgery. As the doctor unwraps the eye bandages, the patient sees his or her mother for the first time. The hope is that the campaign will encourage viewers to donate much-needed funds.