Creative agency Giants & Titans takes aim at the worst aspects of agency culture through its Dark Arts campaign.

Designed to shine a light on the excesses of the industry, Dark Arts reveals eight agency rogues that Giants & Titans wants to consign to the history books.

Over a series of short videos and accompanying truth cards the agency profiles characters including:

The Dinosaur - who says social media isn’t for B2B brands

The Tech Jailer - who is on a mission to lock the client into proprietary platforms, for a hefty fee

The Beard Stroker – who takes six weeks to develop an A5 postcard

In addition, there is The Money Grabber, The Jargonnator, The Social Animal, The Taxi Driver and The Sergeant Major.

Developed by Giants & Titans founders Paul Brookes, Dave Reed and Gray Dudek, the profiles are based on more than 20 years’ experience agency and client side.

Gray, who has held senior client roles at Capita Business Services and Mars Incorporated, said: “In a fast-moving senior role you need an agency that can keep up with the pace and you can trust. If you have people onboard practicing the Dark Arts we are calling time on then it doesn’t matter how clever the marketing strategy might be, the relationship is doomed to fail.”

“We created the Dark Arts to shine a spotlight on these traits. As a marketing professional if you find that you're coming across some of the personality traits we’ve profiled in the Dark Arts, make a change.”

All eight Dark Arts personas can be viewed at www.giantsandtitans.com/darkarts/.

To request a free pack of Dark Arts truth cards email: [email protected]