ABOUT

A local company (Congleton) were looking to expand and wanted a logo/brand that would give them a clean, professional look when applied to clothing, vehicles etc.

They needed a logo and brand that would both communicate their eco credentials whilst sitting comfortably amongst logos of some of the countries biggest energy providers.

The icon part of the logo upon first glance is a leaf (eco), it is also meant to be a more abstract representation of both a water droplet (plumbing) and a flame (gas). Upon closer inspection the shape is actually made up of the companies initials C.E.D. again quite abstract rather than literal.

The choice of colours (2 main, 2 highlight) and typeface allow it to sit comfortably within the energy services sector whilst keeping things suitably clean, corporate and professional.