About me
I'm a Creative Director and Brand Strategist with a passion for turning ideas into products people love. Over the past eight years, I've built and led Seven & Six Gifts, a product-led D2C brand recognised for award-nominated design, meaningful storytelling, and measurable commercial success.
From developing licensed partnerships with Disney to achieving 5,000+ five-star reviews and a 5:1 marketing ROI, I've combined creativity with strategy to deliver results that resonate with both customers and retailers. My approach blends imaginative thinking with operational discipline to ensure every concept is driven by data, design insight, and commercial focus.
Alongside leading my own brand, I consult for other lifestyle and consumer businesses, helping them refine their brand strategy, packaging, and retail positioning to drive growth and engagement. I'm most inspired when creativity meets strategy, where strong ideas, clear storytelling, and smart execution come together to build brands that inspire, educate and connect.
Skills
brand strategy, Packaging Innovation, Product Development (including NPD)
Sector Experience
Brand Management, Creative Services, Product Design
Awards
Gift of the Year Shortlist, Spotlight Awards Innovation in Design Shortlist