ABOUT

LPP are a team of leading experts specialising in the psychological wellbeing of both individuals and organisations' personnel.

The LPP brand needed a re-think. It needed to engage with both individual clients as well as large corporate organisations, but also had to represent LPP as the leaders in their field of expertise.

The new design was created to position them as unique – with their usp of evidence-based treatment. This positioning is supported in many ways, from the use of the graphic data within the photography, to the tone of voice in all communications.

The use of the strong, silhouette images of people enhances the focus on their values of excellence, integrity and performance.

The brand refresh was first rolled out across workshop literature and most recently applied to a complete new suite of Office templates – including Word, PowerPoint and Publisher.

The brand refresh has been a complete success and has brought a real feeling of cohesion across their collateral.