Audi is preparing for its most ambitious challenge yet, to compete in Formula 1 2026, with a new series of films joining the race for Audi’s official sponsorship of Formula 1 on Sky Sports.
Audi’s engineering is reimagined in the iconic rings, a world where you can see all the sophisticated materials and mechanisms carefully interacting with composition, light, and animation.
The films transform carbon-fibre waves, polished ceramic and the mechanisms of engineering, connecting the worlds of Formula 1 and Audi RS performance models. Fusing cinematic visuals with rich sounds connects each shot to bring a cohesive and dynamic film, offering a sensorial experience to viewers.
The idents are premiering on Sky Sports F1 for the 2025/26 season, offering Formula 1 fans a glimpse into Audi’s design philosophy.
The dedicated experimental phase enabled us to explore and test various visual approaches to determine the most effective way to represent the rings. We approached the rings like a sculpture, sourcing the best angles inside the rings without distorting their shape and painting the elegance and intricate design of Audi.
