Straightedge London

ABOUT

Select Healthcare are a well respected group of care homes with over 20 years of experience. They were looking to strengthen their specialist care business with new purpose built homes for treating conditions such as Acquired Brain Injury, Motor Neurone Disease and Stroke.

Our initial involvement was helping to create a name for the specialist care part of the business. Concepts of 'new' and 'freedom' lead to the creation of a unique name – Novero.

Novero was then given a visual identity focused around the concept of 'enhancing life', re-enforced though the value proposition 'Designed around the individual to enable the best quality of life'. The sun provides a symbol of vitality and clarity, while the sun colour spectrum provides a graphic language.

An image library supporting the new brand was created with a focus on patient care.

Novero launched to the professional community in June, with the identity rolling out over the next year.

Date created: July 2014 2014-07-01T00:00:00+0100
Date published: 23 July 2014 2014-07-23T09:44:33+0100

Novero – Naming and identity

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