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The brief was to create a bespoke Christmas card for our clients, suppliers and friends. The direct mail piece needed to engage people with a sense of festive fun, demonstrate our creative thinking and be lovingly crafted – to best reflect us as designers.

As designers we indulged in our love of typography; creating a Victoriana type specimen booklet titled ‘The Font of All Christmas Knowledge’. Featuring four beautiful circa 1900 alphabets, the audience were invited to “find the hidden line from a famous Christmas carol” that’s concealed within them. The traditional colours, off-white Pop’Set Oyster paper and elegant foil blocking made for a characterful piece of print.

What’s the hidden line? “No L, No L, No L, No L” – from The First Noel.

Date created: December 2014 2014-12-01T00:00:00+0000
Date published: 15 January 2015 2015-01-15T15:08:27+0000

MADEIT CREDITS

Annual 2015 ShortlistThe Font of All Christmas KnowledgeTypography Project featured: on 12th February 2015

The Font of All Christmas Knowledge

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