ABOUT

How could we reposition King Arthur flour as worth paying more for? As the greatest flour brand, and not a commodity. To drive preference and loyalty to America’s oldest flour company. In short, bring to life the transformative power of both product and brand. We worked closely with our agency partner Liberty Guild to translate the creative idea into films that would work across different platforms.

Results:
32% increase in sales
5 weeks from brief to delivery
18 total assets across multiple platforms