ABOUT

Based on the creative idea ‘Shreddie or Not?’, the premise is get ready for the day ahead. In the spot, directed by Owen Trevor at Stink, and titled ‘Shreddie or Not?’, we follow a dad throughout his normal daily life. However, this story is inventively told in stereo: to show the alternative realities after the sliding doors moment of him eating Shreddies for breakfast or not.

A split screen shows that when you boil life down to its fundamentals, there are two types of people. Those who choose to start their day with four layers of fortified wholegrain shreddieness, and those that don’t.
The simultaneous consequences for dad couldn’t be more different. In one reality, he’s on the ball, he’s a winner, he’s his son’s hero, a loving husband. But on the flipside, he’s unlucky, accident prone and doomed to have a bad day.

The outcome? A hilarious spot that takes Shreddies away from it's Knitting Grandmas and into the importance of starting your day just right.