ABOUT

The creative idea is simple: twisting one of the most iconic action movie scenes – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasise the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win.

Known for its cinematic ads, CANAL+ continues its rich tradition of gripping storytelling, following iconic French campaigns like The Bear, The Closet, and Super. The No Bad Choices campaign adds to this legacy of entertainment storytelling.