Stink Films London

ABOUT

The creative idea is simple: twisting one of the most iconic action movie scenes – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasise the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win.

Known for its cinematic ads, CANAL+ continues its rich tradition of gripping storytelling, following iconic French campaigns like The Bear, The Closet, and Super. The No Bad Choices campaign adds to this legacy of entertainment storytelling.

AWARDS

D&AD Award - Nomination

MADEIT CREDITS

  • Canal +Client
  • BETC ParisAgency
  • Tom GreenDirector
  • StinkDirector
  • * Stink Films
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