The first diaper brand to run a Super Bowl ad, on Sunday (7 February) Huggies is to make its debut. Ahead of the game, Huggies is teasing another spot - 'Welcome to the World, Baby' created by Droga5 New York. It demonstrates what its like for babies being born brand new in life, covering all its marvels - big and small. The ad on Sunday is tipped to feature babies born on game day.


  • HuggiesClient
  • Smuggler New YorkAgency
  • Ben CrokerLine Producer
  • Brian CarmodyExecutive Producer
  • Elmi BadenhorstProduction Designer
  • Elmi BadenhorstProduction Designer
  • Mark MolloyDirector
  • Mark MolloyDirector
  • Patrick Milling-SmithExecutive Producer
  • Sophie PatonAgency Producer
  • Tracey LundCasting Director
  • Trish FullerEditor
  • Work Editorial New YorkAgency
  • * Stewart ReevesEditor
  • * Sofie BorupColorist
  • * Cannes Lions Winners 2021
  • * Urs FurrerVisual Effects (VFX) Supervisor

Welcome To The World, Baby


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