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Through the channels of Ingram Micro, this was a campaign to launch Microsoft's Windows 7. We were responsible for creating the brand, the brand creative and showcasing all the wonders Windows 7 has to offer.

The campaign was used to bring awareness for the reseller and to educate them on the benefits of the software. The pack included a sales folder, insert sheets and DVD containing all elements to help promote Windows 7 and keep them on brand. Brand polo shirts were also used for sales staff and exhibitions.

The campaign was a big hit internally with Ingram Micro and also recognised internationally, with strong praise coming within Microsoft.