ABOUT

With the launch of the new Domino's creative strategy "People Powered Pizza" required an identity and brand guidelines for a fresh new look that resembles the core idea. This style was implemented across multiple collateral including TVC, online and later refreshing the store fit outs. "People Powered Pizza" which gives the consumer the control/voice in how they prefer their pizza through multiple social media platforms. By giving the customer the voice the ideal graphic device used throughout is the "Speech Bubble" and is represented in the tone of language.