ABOUT

We chose to tell a magical Christmas story with a host of incredible British talent. Our main character, Joy, played by Jenna Coleman, and our extraordinary protagonist, a magical bag, helped to deliver the perfect gift at every opportunity. The bag itself serves as a clever metaphor for Boots stores up and down the country, inspiring shoppers to fill their own bags of joy with wonderful gifts. The happiness of spending time with friends and family and the wonderful feeling of gifting joy to them, was highlighted further with our original score from Rachel Portman, recorded at Abbey Road Studios.