ABOUT

Lifeline is a non-profit organisation that provides free, 24-hour telephone crisis support service in Australia. As Australians survived bushfires, storms and a global pandemic in FY2021, Lifeline took over 1,000,000 crisis calls. Our brief for the 2021 Annual Report was to narrate Lifeline’s most challenging year.


We developed a new illustration style for the 2021 Annual Report, carrying the Lifeline story into the next chapter of offering support. With confidentiality being a guiding principle, silhouettes allowed us to convey stories of survivors, without revealing their identity. Our illustrations and infographics accompany stories of fundraising successes and were shared on social media.