ABOUT

Essential Energy work to maintain the poles and wires that deliver electricity to 95% of New South Wales and parts of southern Queensland. We were engaged as the creative lead for the launch of their leading social responsibility initiative, Community Choices. The program supports the community through funding for charities and not-for-profits that deserve a little boost. We developed advertising and marketing assets for a two-phased campaign — nominating through to voting — using a multi-channel approach that included video, press advertising and social media.

Delivering a full creative service
Working with Essential Energy’s bold colour palette we first scripted, illustrated and animated a YouTube commercial. A video format was chosen to explain the components of the charitable election — ensuring the goals and purpose were clearly defined. The illustrative approach was adapted for the press campaign and social media content encouraged community participation.​​​​​​​

Setting new goals
The Campaign successfully ensured a total of $175,000 was shared by 134 successful groups across the 20 zones, and look forward to compounding this success with further community engagement in the future.