ABOUT

When Apple created its most powerful Mac ever, few artists realized its capabilities. And so it was that Apple came to Erin Sarofsky with a simple request: Show the world what iMacPro can do. Erin’s film for Apple’s Artist Film series does just that with a magical mix of live action, CG (both photo-real and illustrated) and compositing. Her simple concept? Bring an old sketchbook and its array of contents to life.