ABOUT

Burts pride themselves on the simplicity of their product and the authenticity of their flavours.

The client approached us for a campaign that showcased their produce partners, the ingredients they produce, and their commitment to quality. They also wanted to highlight that although they’re serious about their produce, they don’t take themselves too seriously - something that feels like a Westcountry trait.

Looking at the influence that locally grown produce, and the suppliers behind it, have on Burts’ authentic flavours, we thought a fun take on traditional ‘influencer trends’ could have real cut through and raise a smile. A fresh alternative to the usual well-scrubbed teen or twenty-something influencer, ours still had dirt under their nails, mud on their wellies and smelt vaguely of mature cheddar. All of them had almost certainly never been anywhere near Tik-Tok. This was a new kind of influencer, one rooted in graft and expertise. Combining powerful imagery and clever headlines, all rooted in the language of social media, this was a campaign that tapped into the zeitgeist, but in a way that’s totally unique to Burts.