ABOUT

HarpString Productions were looking for a way of modernising and updating their existing logo without losing the essence of music and elements of their existing brand. It was important the logo worked with the existing website, across a variety of products and could be used for the foreseeable future without needing updating.
I was keen to make sure the logo worked in black and white and therefore could be interchangeable in terms of colour for future developments within the company. After some initial designs, research and sketches I started to think about how effective the concept of negative space could be within typeface and by keeping it simple, an effective logo was created which is now used throughout the HarpString brand.