ABOUT

THE BACKGROUND

For a week in January, Davos teems with time-poor executives and business leaders with packed agendas.
On a street lined with brand houses (all wanting to capture their attention) DP World needed more than another meeting space. It required a way to engage influential guests in the topic of global trade - convincing them in a matter of minutes that DP World is the right trade partner for economic growth.
After fully transforming what was previously a Hotel/Restaurant into a luxurious DP World Pavilion, GPJ created and built ‘The DP World Supply Chain Run’ - an interactive installation that brought the organisation’s global logistics story and vision to life - making trade flow, to change what’s possible for everyone.

THE CULTURAL CONTEXT

From silk to silicon, from coffee to carbon, the story of trade is the story of civilization.
The COVID-19 pandemic and a rise in geopolitical tension have hit global trade and investment at an unprecedented speed and scale. Governments, businesses and individual consumers were suddenly forced to confront the fragility of the modern supply chain.
As one of the world’s largest logistics operators, DP World reimagine, implement and operate the global infrastructure for trade. They recognise the urgent need to design smarter, stronger and more diverse supply chains. Striving to help producers access new markets. With digital innovations that continue to set new industry standards.

THE INSPIRING EXPERIENCE

Once they’d selected their NFC globe-shaped token (specific to their personal interests), guests triggered the experience, sending marbles down an engineered track built of various stages - each mirroring real-world logistics decisions and bringing DP World’s supply chain to life.

As marbles rolled through the intricately designed course, illuminated paths and soundscapes blended physical and digital storytelling, creating an immersive experience synchronised with digital content that visually demonstrated DP World’s global impact.

THE INCREDIBLE RESULTS

In previous years, the DP World Davos Pavilion attracted high footfall, but measuring genuine engagement was challenging. This year, clear goals were set: increasing qualified leads by 50%, boosting experience interactions by 25%, and achieving 60% propensity for future collaboration.

The results exceeded expectations:

465 high-quality leads, an 84.5% increase from 2024, proving that The Supply Chain Run wasn’t just attracting visitors but engaging the right decision-makers.

1,584 hands-on interactions, up 47.3%, showing a deeper level of participation and connection to the DP World story.

68% of participants expressed interest in future collaboration, demonstrating that the experience wasn’t just memorable, it drove real business conversations.

773 Global Café interactions, a massive 452% increase, proving that integrating storytelling into tangible product experiences made a lasting impact.

The #MadePossible Campaign amplified the activations success, generating 2.1K total mentions and reaching 19.7M people over its four-week run. Within the first week alone, it sparked 1.4K mentions and a 17.6M reach, peaking on January 22 with 6.4M daily reach.

THE FINAL TOUCH

As a lasting reminder of DP World’s global impact, the Supply Chain Run ended with a final delivery (and a tasty reward) for participants. Each guest received a transparent marble containing a branded Swiss chocolate - a playful nod to Davos and to the strength of DP World’s approach to global trade.

In this often-frenetic landscape and in a sea of corporate messaging, DP World didn’t just talk about logistics, it made trade flow in a way that was playful, theatrical, and impossible to ignore.