Stephen Ludford Design Director

ABOUT

Within the bustling heart of a shopping center's Christmas display, a vibrant 3D Santa comes to life, powered by cutting-edge AR technology. This festive digital character, meticulously modelled in Cinema4D and integrated into an AR app using Unity, invites children to a virtual dance party. Parents, through a simple QR code scan on the set, activate the interactive experience, setting off a symphony of Christmas tunes that accompany Santa's lively dance moves. Children are then immersed in a magical moment, dancing alongside the virtual Santa within the real-world setting. The app allows parents to capture these precious moments, recording and seamlessly sharing the joyous experience on social media, effectively amplifying the shopping center's Christmas celebration and creating a viral, shareable memory that promotes the festive atmosphere and draws in more visitors.

MADEIT CREDITS

  • Trapeze Creative LtdClient
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