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Ritz is all about fun. But the holiday season (their biggest sales period) can sometimes be anything but. That's where The Great Ritz Holiday Parade came in. It was the first digital march across the Internet to kick off the holidays and make the most wonderful time of year a little more wonderful.

The TV launched in the middle of the Macy's Thanksgiving Day Parade and sounded like the broadcast coming back from commercial. (Okay, and we made fun of the ridiculous parade commentary too.)

TV drove to the online experience where people built floats and saw them march in the parade from site to site, each day revealing a new surprise to enhance the holidays. Check out how it worked below.