ABOUT

Liberty Mutual Insurance wanted to promote their exceptional Roadside Assistance. But to experience it you had to already be a policyholder and be broken down. So we transformed their Roadside Assistance and brought it to life at another place people need help on the road: a marathon.

Roadside Assistance generated over 200 business leads for every hour of the race. People on five different continents sent audio cheers to runners in Chicago. Each runner got an average of 17 audio cheers.

And over 1.5 million people at the race witnessed the breakthrough power of Roadside Assistance—without ever breaking down.