Stephen Klinck Copywriter & Creative Director

ABOUT

Liberty Mutual sponsored the Chicago Marathon to show the support of their car insurance on the road. But instead of the usual sponsorship, we created the Moving Words platform, transforming live race data into the first real-time social media dialogue between runners and fans.

And in just six hours, with no paid media, Moving Words generated over 80,000 Facebook comments, over 160,000 likes, and 5.2 million impressions. But best of all, more runners crossed the finish line in 2014 than in any other Chicago Marathon.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Liberty Mutual InsuranceClient
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