ABOUT

Dreamworks and Technicolor were about to launch their new entertainment streaming service: M-GO. Soon the M-GO button would be everywhere. TV remotes. Tablets. Internet browsers. Phones.

The streaming platform promised a better user-experience and tighter connections with studios to offer newer new releases. It had all the tech of Silicon Valley, but M-GO was born right in Hollywood, an insider from the very beginning. So we enlisted an original 'Movie Trailer Guy' to tell its story.

This ran before the CEO announced M-GO at a major tech and media conference. The room was filled with big wigs like Judd Apatow and Seth MacFarlane. So we decided to play to our audience. But we had to be quick. We only had nine days from the initial brief to shipping the finished spot.