ABOUT

Fiber One cereal tastes so good some don't believe there's any fiber in it at all. To help people like this who are out on the Internet denying things universally accepted as truth, we created a series of absurd infomercials (stupid, really) offering support. So whether you don't believe in tasty fiber or, say, dry cleaning, Coping with Disbelief was there.

And somehow, this intentionally bad campaign was just dumb enough for half a million people to sign up and try a free sample of Fiber One themselves.