ABOUT

The experience of losing an eBay auction may be virtual, but the loss feels very real. So Liberty Mutual Insurance created Bid Protection, a new way to help insure eBay bids on cars and items for your home. After signing up, bidders could still win the item they wanted even if they got outbid.

And by challenging category perceptions, Bid Protection drove the most car insurance quotes of any effort in Liberty Mutual’s history, the most traffic to Liberty Mutual's website in 2015, a 90% lift in brand awareness online, and 1.5 billion impressions.