ABOUT

We were tasked to create a Valentine's Day themed campaign for the UK and International Papa Johns team. Working closely with the creative team and Creative Director we came up with a Fall in Love with Better Ingredients strapline which we then based all assets around.

A list of assets was loosely designed and crafted we then took these and artworked the project, creating a Franchisee guide alongside the collateral to show how to brand the stores and utilise the graphics We created everything form window vinyls, table tent cards to digital assets such as Facebook and Instagram stories.

Finally this was translated into Spanish and Spanish variants all created. Open artwork was then uploaded to the portal to allow other languages to download and adapt as we had done for the Spanish market.

It was my main job to artwork most assets with the help of my team, keep everything consistent, keep within brand guidelines, check everything thoroughly and liase with the client on deadlines and approvals.

The project was loved so much that the US arm of Papa Johns asked us to help with some of their campaigns.