ABOUT

As lockdown 2020 loomed, domestic abuse soared, with nearly all of it hidden from view. We worked with Twitter Next to create a campaign centred around a brand new feature at the time - a hidden replies button. The campaign drove a 1200% increase in web traffic to the Solace website, hit over 15 million eyes and more importantly, encouraged over 700 women to come forward and speak out for the first time.