A resourceful, highly creative and driven communications professional with excellent copywriting and editing skills within diverse subject matter and styles. Possesses a strong background in news, advertising and marketing with the ability to create innovative, effective content across multiple platforms. Exhibits an analytical mind-set to evaluate each audience to produce informative and engaging content that speaks to them directly, demonstrating a deep understanding of news values, marketing strategy and new media. Works well autonomously or as an integral part of a team, adapting within different cultural situations and displaying leadership qualities to manage and mentor a team towards the achievement of common and cohesive goals. Thrives in pressurised work environments, delivering consistently high quality work within strict deadlines.