ABOUT

Brandopus chrysalis awards is a competition I entered which was to create a new alcohol brand that was above 4% and had a sense of place from a location of our choice but had to target the British market. I chose to base my brand around Australia and focus on the wildlife, I came up with the brand called Koala beer which a play on words. The beer brand uses eucalyptus tree in which Koalas live and infuses it with beer, the packs take the colourful trees and are used as the main element in the design, that makes them have a great tone of voice and stand out on shelf. The brand is packaged in two different products, in tall cans or bottles.