ABOUT

The brief for this project was to write copy for the food mixers section of the Kenwood website. This included an overview of the range of mixers available as well as detailed descriptions of specific mixers and their attachments. Following the brief, I adapted the tone of the copy to compliment the tone of voice already established on Kenwood's website. The project required evocative and aspirational language, as well as ingenuity to differentiate between products that were not greatly dissimilar. The end result was seven distinct pieces of 350-500 words each, and a very happy client.