About me

I'm a brand-centric experience strategy person. I've been doing this a long time, but most recently at FutureBrand, where I'm the CXO. I work at the intersection between peoples' needs and my clients' business objectives, which clearly are not always easy playmates. I also believe that brand is behaviour, and so companies should pay close attention to wherever their brand turns up in the world.

Some other things about me: I'm involved in LARDO (a much-loved East London Italian restaurant), KANKAN (who put beautiful botanical soaps in cans tor educe plastic waste in the bathroom). I've also been a musician for many many years, and I'm a recent drum machine obsessive.