Stephan Schwarz Creative

ABOUT

AMI is an electric car with no need for a driver’s license, available from 14 years up, for €6,000. Paris has three Citroen dealerships for 2.2m inhabitants, which means it would be quite a challenge to test drive AMI. BETC put a car key into every Parisian’s phone, using the most popular car-sharing app in Paris. Launching AMI through this app and replacing all the cars on it with AMIs created hundreds of dealerships and test drives, without asking people to change their habits.

MADEIT CREDITS

  • CitroenClient
  • Alice ResseguierAssistant Art Director
  • Anyce NedirAccount Manager
  • Arnaud BelloniBrand Manager
  • Arnaud BelloniBrand Manager
  • Arthur PelissierAssistant Art Director
  • Aude DevauxAccount Manager
  • Bertille ToledanoAccount Manager
  • Bruno GisquetBrand Manager
  • Caroline PetrucelliCreative Producer
  • Chloé PirajeanAccount Manager
  • Claire NascimbeniSocial Media Strategist
  • David DerouetAssociate Creative Director
  • Dylan LegrandAssistant Art Director
  • Hugues ReboulAccount Manager
  • Jacques DecazesArt Director
  • Jacques DecazesArt Director
  • Jules RenaultDirector
  • Julien GrimaldiAccount Manager
  • Loubna HarifiSocial Media Strategist
  • Mathilde DraegerSocial Media Strategist
  • Melissa HofmanAssistant Art Director
  • Moritz MausArt Director
  • Nicolas LautierCreative Director
  • Philiipe Martin DaviesStrategic Planner
  • Philiipe Martin DaviesStrategic Planner
  • SoldatsProduction Company
  • Stéphane XiberrasChief Creative Officer
  • Thomas JaffeuxAccount Manager
  • BETC FranceAdvertising Agency
  • D&AD
  • Stephan SchwarzCopywriter
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